What’s the most effective Marketing for my small local business?
There are several effective marketing strategies that small local businesses can use to promote their products or services. Here are some ideas:
Marketing Blog
Why your Google Ads smart campaign might not be as smart as you think
The Smart Campaign set up tool is lovely and simple, you tell it which business location, it scans your website for some keywords, you tell it your target locations, provide a handful of headlines and away you go… Check back in a week and you will see clicks. Must be working right? Probably not.
Should I advertise on Social Media or Google?
One of the questions I get asked a lot is should I advertise on social media or Google? In making this decision your really need to think about what kind of audience you have.
Where has my Google Business Profile page gone?
If you update your Google Business Profile regularly you may have noticed that for a few months, you have been offered the option to either update it ‘on search’ or ‘stay here’. Well, that is no longer the case. You can still log into your Google Business Profile but for an edit you want to make these will be done directly on Google Search.
Adding your GA4 Analytics tracking to your website
Once you have completed the migration to GA4 Analytics you will need to connect it to your website. Here we look at the most common website builders and how to connect them.
Importing GA4 Analytics conversions into Google Ads
If you are running Google Ads, you will be focusing on those important conversions. Conversions are triggers on your website which represent a value to your business, this could be viewing your product gallery, navigating to your contact page, or submitting a lead for.
Whatever your goals are for your campaigns you will need to import your new GA4 analytics conversions into your Google Ads campaigns.
Creating Goals in GA4 Analytics
If you don’t already have goals in your UA Analytics when you migrate to the new GA4 analytics you will need to set some up. Here is a step-by-step guide to creating Goals (now called events) in GA4 Google Analytics.
Setting up GA4 Google Analytics
If you are using Universal Analytics you will have received an email from Google informing them that they are ending UA Analytics on 1st July 2023 and telling you now is the time to set up GA4 Analytics. Confused about how to set up GA4 Analytics? read on…
What is a domain name?
A domain name is a unique word (or sequence of words) that identifies the online address of your website. A domain name is registered with a domain name provider (who you buy the domain from)
Switching off Google Ads automatic applied recommendations (AAR’s)
If you are new to Google Ads and set up a campaign Google will now automatically apply recommendations (AAR’s) unless you opt out.