SEO basics for your small business website

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One of the things I get asked about is SEO (Search Engine Optimization).  There are so many elements to SEO that for a small business owner it can be overwhelming.

Here’s a basic SEO (Search Engine Optimization) checklist to help you optimize your small business website for better search engine visibility:

Google My Business (Local SEO):

If applicable, claim and optimize your Google My Business listing, this is especially important if you are a bricks and mortar business. Post content regularly reply to reviews, keep it updated with your business information.

Bing Places for Business:

Create a listing and keep it updated. You can now even link it to your Google Business Listing.

Social Media Integration:

Create business pages with your website listed. Share your content on social media platforms.

Facebook. Instagram, X, Tik Tok could all work for your business, depending on your customer base and the platforms they are using.

Encourage social sharing and engagement.

Keyword Research:

Identify relevant keywords for your business or content.

Use tools like Google Keyword Planner (you will need a google Ad account to use this tool), SEMrush, or Ahrefs.

On-Page SEO:

Include target keywords in title tags, meta descriptions, and header tags.

Ensure each page has a unique and descriptive title tag.

Write compelling and relevant meta descriptions.

Use header tags (H1, H2, H3) to structure your content.

Quality Content:

Create high-quality, valuable, and engaging content.

Regularly update and add fresh content to your site.

Ensure content is easy to read and well-organized.

Avoid duplicate text:

Ensure the copy on your website only appears there. Don’t be tempted to use it as a description on Google Business or your social pages.

URL Structure:

Use SEO-friendly URLs that include relevant keywords.

Internal Linking:

Link to relevant pages within your website.

Use descriptive anchor text for internal links.

External Linking:

Link to reputable and relevant external sources.

Encourage backlinks from other authoritative websites.

Mobile Optimization:

Ensure your website is mobile-friendly (responsive design). AKA it views well on a mobile phone.

Check mobile page speed using tools like Google Page Speed Insights.

Page Speed for SEO:

Optimize images and multimedia elements for faster loading.

Minimize CSS, JavaScript, and HTML files.

Use browser caching and Content Delivery Networks (CDNs).

User Experience (UX):

Improve site navigation for a positive user experience.

Ensure a clear call-to-action on each page.

SSL Certificate:

Ensure your site is secure with an SSL certificate (HTTPS).

XML Sitemap:

Create and submit an XML sitemap to search engines.

Monitor and Analyse youe SEO:

And finally use tools like Google Analytics and Google Search Console to track your website’s performance.

Monitor keyword rankings and adjust your strategy accordingly.


Remember, SEO is an ongoing process, and staying updated with industry trends and search engine algorithms is crucial for long-term success. Regularly audit and adjust your strategy based on analytics and performance data.

If all this has given you information overload you can check some of the key points using SEO review Tools

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