How Google determines local rankings
As a small business marketing professional le me explain why local ranking is so important to your marketing strategy.
Marketing Advice
Do I need to add my address to Google My Business?
I am quite often asked by clients ‘Do I need to put my address on Google My Business?’ The simple answer would be no you do not have to, but I advise it. Let me explain why…
What is Marketing?
The dictionary definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising”. Well, that doesn’t tell you much does it so let’s expand on what marketing is, how I do it and why it is important for your small business.
Guest Blog – My first steps into Influencer Marketing – Instagram
I was unsure how the world of ‘influencers’ worked, so I asked some questions & did a bit of research, the funny thing was without even knowing it I have actually spent years being ‘influenced’ by various companies, small business and celebs!
Marketing for Trades in Berkshire
I work with many trades throughout Berkshire and the South East. Marketing for trades is a fundamental part of generating new enquiries, but when you are up a ladder all day or under somebody’s kitchen sink it may be the last thing on your mind and the vary last thing you want to do when you get home. This is where Petite Digital can help with targeted Marketing for Trades.
So, what should a tradesman or tradeswoman be doing to promote their local small business? Here is a guide to Marketing for Trades.
Guest Blog – What is this SEO, of which you speak?
If you have a website and hope to rank anywhere on page one of Google then SEO is something that really needs to be at the forefront of your mind.
But whereas many people have heard of SEO, not everyone really understands what it is other than having the ‘right keywords’ in any online content
How not to lose that Engagement with a Facebook Custom Audience
Have you ever had a Facebook post which had way more engagement than you usually get? It is great when it happens but what can you do to make the most of this new attention?
Why a good ranking on Google Maps is so important to your small business.
With consumers rarely looking past the first few results, it is crucial to make sure your Google Maps listing is optimized to show up first for relevant searches
Guest Blog – How 5 things I discovered about my business in 2020 can help SMEs focus in 2021 by Helen Saxton at Teams Unpuzzled
In the first in a series of guest blogs. Helen Saxton from Teams Unpuzzled a corporate event company based in Berkshire introduces things she has learned about her business in 2020 and how it could help other small business owners such as yourself…
Updating your business for Christmas on Google My Business (and Bing)
If you have a physical small business such as a shop, there is nothing you want less than a customer arriving to find that your doors are closed. If you are a service business you may prefer not to be disturbed during the Christmas break. One of the simplest ways to let people know your business is closed for Christmas is to update your listings in Google My Business and Bing Places for Business.