Digital Marketing

What is Marketing?

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The dictionary definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising”. Well, that doesn’t tell you much does it so let’s expand on what marketing is, how I do it and why it is important for your small business.

Tradesman at work

Marketing for Trades in Berkshire

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I work with many trades throughout Berkshire and the South East. Marketing for trades is a fundamental part of generating new enquiries, but when you are up a ladder all day or under somebody’s kitchen sink it may be the last thing on your mind and the vary last thing you want to do when you get home. This is where Petite Digital can help with targeted Marketing for Trades.
So, what should a tradesman or tradeswoman be doing to promote their local small business? Here is a guide to Marketing for Trades.

SEO Copywriting

Guest Blog – What is this SEO, of which you speak?

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If you have a website and hope to rank anywhere on page one of Google then SEO is something that really needs to be at the forefront of your mind.

But whereas many people have heard of SEO, not everyone really understands what it is other than having the ‘right keywords’ in any online content

Updating your business for Christmas on Google My Business (and Bing)

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If you have a physical small business such as a shop, there is nothing you want less than a customer arriving to find that your doors are closed. If you are a service business you may prefer not to be disturbed during the Christmas break. One of the simplest ways to let people know your business is closed for Christmas is to update your listings in Google My Business and Bing Places for Business.