Importing GA4 Analytics conversions into Google Ads

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If you are running Google Ads, you will be focusing on those important conversions. Conversions are triggers on your website which represent a value to your business, this could be viewing your product gallery, navigating to your contact page, or submitting a lead for.
Whatever your goals are for your campaigns you will need to import your new GA4 analytics conversions into your Google Ads campaigns.

Creating Goals in GA4 Analytics

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If you don’t already have goals in your UA Analytics when you migrate to the new GA4 analytics you will need to set some up. Here is a step-by-step guide to creating Goals (now called events) in GA4 Google Analytics.

Setting up GA4 Google Analytics

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If you are using Universal Analytics you will have received an email from Google informing them that they are ending UA Analytics on 1st July 2023 and telling you now is the time to set up GA4 Analytics. Confused about how to set up GA4 Analytics? read on…

What is a domain name?

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A domain name is a unique word (or sequence of words) that identifies the online address of your website. A domain name is registered with a domain name provider (who you buy the domain from)

Optimise your local small business for voice search

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With so many people working from home in 2020 and 2021 the availability of voice activated devices such as Alexa devices and smart phones led to a rise in voice activated searches across search engines. With home working looking likely to continue into 2022 if you haven’t done so already now might be the time to think about ways to optimise your local small business for voice search.