Marketing is a crucial aspect of any small business’s success. It involves promoting your products or services to attract and retain customers. Here are some small business marketing basics to help you get started:
Are you the owner of a small business in the UK and need some help to effectively market it? Here are 5 strategies to help you increase your visibility, engage with your target audience, and create visually appealing content:
There are several effective marketing strategies that small local businesses can use to promote their products or services. Here are some ideas:
The Smart Campaign set up tool is lovely and simple, you tell it which business location, it scans your website for some keywords, you tell it your target locations, provide a handful of headlines and away you go… Check back in a week and you will see clicks. Must be working right? Probably not.
One of the questions I get asked a lot is should I advertise on social media or Google? In making this decision your really need to think about what kind of audience you have.
If you update your Google Business Profile regularly you may have noticed that for a few months, you have been offered the option to either update it ‘on search’ or ‘stay here’. Well, that is no longer the case. You can still log into your Google Business Profile but for an edit you want to make these will be done directly on Google Search.
Once you have completed the migration to GA4 Analytics you will need to connect it to your website. Here we look at the most common website builders and how to connect them.
If you are running Google Ads, you will be focusing on those important conversions. Conversions are triggers on your website which represent a value to your business, this could be viewing your product gallery, navigating to your contact page, or submitting a lead for.
Whatever your goals are for your campaigns you will need to import your new GA4 analytics conversions into your Google Ads campaigns.
If you don’t already have goals in your UA Analytics when you migrate to the new GA4 analytics you will need to set some up. Here is a step-by-step guide to creating Goals (now called events) in GA4 Google Analytics.
If you are using Universal Analytics you will have received an email from Google informing them that they are ending UA Analytics on 1st July 2023 and telling you now is the time to set up GA4 Analytics. Confused about how to set up GA4 Analytics? read on…