UTM Codes explained

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Multi-channel marketing is great, you may be combining Social Marketing campaigns with paid Google advertising whilst also sending email campaigns and running print ads. The question is… How do you know what is really working for you?

Social media stats for 2019

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Unless you have been living under a rock you can’t deny that social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.

Facebook Competitions

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Facebook changes it’s guidelines on how you can run promotions such as competitions on Facebook periodically so if you are Reading this past Nov 2019 I would advise you double check their current policy before you run a promotion. Step 1 Communicating a Promotion If you use Facebook to communicate or administer a promotion (eg: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:… Read More »Facebook Competitions

5 Simple Content Marketing Ideas

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Small business marketers who use content marketing can reduce the cost of leads, increase your brand awareness and position you as a leader in your business field.

Google Ads or Facebook Ads?

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The simple answer to the question of whether to spend on Google Ads or Facebook ads is simple. Spend on both, just make sure you spend it wisely.

You can now join Facebook groups as your business (admins permitting)

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This latest development in the ever changing platform which is Facebook is greatly received whilst to others it may not bring such joy. As a marketer who regularly posts into Facebook groups on behalf of my small business clients the new ability to join those groups as their business page rather than their personal profile means less account switching and a clearer division between work Facebook and personal Facebook. Whether… Read More »You can now join Facebook groups as your business (admins permitting)
marketing for small business

How to block spam referral traffic in Google Analytics

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I was looking at my Google Analytics the other day and I spotted referral traffic from yes-do-now.com and it goes without saying this had a 100% bounce rate. So, what can you do about this fake traffic which distorts your analytics data? Well the good news is you can block it. OK let’s take a step back… spam referral traffic? how do I find out if I have any? You… Read More »How to block spam referral traffic in Google Analytics