Should I spend my money on Google Ads or Facebook Ads? Deciding where to spend your advertising budget when you are a small business can be a tricky decision especially as both are constantly tempting you with ‘boost this post and reach X amount of people’ or ‘get £X worth of ad credit when you spend Y. You want to drive traffic to your website and convert these to sales… Read More »Should I spend my money on Google Ads or Facebook Ads?
This latest development in the ever changing platform which is Facebook is greatly received whilst to others it may not bring such joy. As a marketer who regularly posts into Facebook groups on behalf of my small business clients the new ability to join those groups as their business page rather than their personal profile means less account switching and a clearer division between work Facebook and personal Facebook. Whether… Read More »You can now join Facebook groups as your business (admins permitting)
Identical creatives, AB testing on Facebook adverts. Could it benefit your small business? Ok, so your first question is going to be what is split testing? Split testing enables you to split your audience is divided into unique groups and run the same advert at those groups to establish which is more effective. Members of your audience are randomly divided into non-overlapping groups, and see ad sets with identical creative.… Read More »Identical creatives, AB testing on Facebook adverts. Could it benefit your small business?
I was looking at my Google Analytics the other day and I spotted referral traffic from yes-do-now.com and it goes without saying this had a 100% bounce rate. So, what can you do about this fake traffic which distorts your analytics data? Well the good news is you can block it. OK let’s take a step back… spam referral traffic? how do I find out if I have any? You… Read More »How to block spam referral traffic in Google Analytics