One of the things I get asked about most is Local SEO (Search Engine Optimization) i.e. getting your website found on search engines such as Google by local people searching for businesses like yours.
Keeping your business information current can help your business’s local ranking on Google and enhance your presence in Google Search and Maps.
Facebook Ads are the second largest paid advertising platform after Google. As a small business you need to make sure that your Facebook Ads are set up well and offer a good return on investment. Here are 7 simple tips to help you do just that
Multi-channel marketing is great, you may be combining Social Marketing campaigns with paid Google advertising whilst also sending email campaigns and running print ads. The question is…
How do you know what is really working for you?
Unless you have been living under a rock you can’t deny that social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.
Facebook changes it’s guidelines on how you can run promotions such as competitions on Facebook periodically so if you are Reading this past Nov 2019 I would advise you double check their current policy before you run a promotion. Step 1 Communicating a Promotion If you use Facebook to communicate or administer a promotion (eg: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:… Read More »Facebook Competitions
Small business marketers who use content marketing can reduce the cost of leads, increase your brand awareness and position you as a leader in your business field.
The simple answer to the question of whether to spend on Google Ads or Facebook ads is simple. Spend on both, just make sure you spend it wisely.
This latest development in the ever changing platform which is Facebook is greatly received whilst to others it may not bring such joy. As a marketer who regularly posts into Facebook groups on behalf of my small business clients the new ability to join those groups as their business page rather than their personal profile means less account switching and a clearer division between work Facebook and personal Facebook. Whether… Read More »You can now join Facebook groups as your business (admins permitting)
Identical creatives, AB testing on Facebook adverts. Could it benefit your small business?