Should I submit a sitemap?
Should you submit a sitemap for your small business website? Here we explore the benefits of a sitemap for search engines.
Search marketing
advice on getting your small business onto search engines
What is Pay per click?
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO or other means. PPC is commonly associated with search engine advertising platforms, such as Google Ads and Bing Ads
Local SEO for your small business.
Local SEO (Search Engine Optimization) refers to the process of optimizing your online presence to attract more business from relevant local searches on search engines like Google. With 65% of searches having local intent this is an opportunity not to be missed. It’s particularly important for businesses with physical locations or those serving specific geographic areas.
SEO basics for your small business website
One of the things I get asked about is SEO (Search Engine Optimization). There are so many elements to SEO that for a small business owner it can be overwhelming.
Here’s a basic SEO (Search Engine Optimization) checklist to help you optimize your small business website for better search engine visibility:
Why your Google Ads smart campaign might not be as smart as you think
The Smart Campaign set up tool is lovely and simple, you tell it which business location, it scans your website for some keywords, you tell it your target locations, provide a handful of headlines and away you go… Check back in a week and you will see clicks. Must be working right? Probably not.
Should I advertise on Social Media or Google?
One of the questions I get asked a lot is should I advertise on social media or Google? In making this decision your really need to think about what kind of audience you have.
Where has my Google Business Profile page gone?
If you update your Google Business Profile regularly you may have noticed that for a few months, you have been offered the option to either update it ‘on search’ or ‘stay here’. Well, that is no longer the case. You can still log into your Google Business Profile but for an edit you want to make these will be done directly on Google Search.
Adding your GA4 Analytics tracking to your website
Once you have completed the migration to GA4 Analytics you will need to connect it to your website. Here we look at the most common website builders and how to connect them.
Importing GA4 Analytics conversions into Google Ads
If you are running Google Ads, you will be focusing on those important conversions. Conversions are triggers on your website which represent a value to your business, this could be viewing your product gallery, navigating to your contact page, or submitting a lead for.
Whatever your goals are for your campaigns you will need to import your new GA4 analytics conversions into your Google Ads campaigns.
Creating Goals in GA4 Analytics
If you don’t already have goals in your UA Analytics when you migrate to the new GA4 analytics you will need to set some up. Here is a step-by-step guide to creating Goals (now called events) in GA4 Google Analytics.