Search marketing

advice on getting your small business onto search engines

Should I spend my money on Google Ads or Facebook Ads?

  • Hazel 
Should I spend my money on Google Ads or Facebook Ads? Deciding where to spend your advertising budget when you are a small business can be a tricky decision especially as both are constantly tempting you with ‘boost this post and reach X amount of people’ or ‘get £X worth of ad credit when you spend Y.  You want to drive traffic to your website and convert these to sales… Read More »Should I spend my money on Google Ads or Facebook Ads?
marketing for small business

How to block spam referral traffic in Google Analytics

  • Hazel 
I was looking at my Google Analytics the other day and I spotted referral traffic from yes-do-now.com and it goes without saying this had a 100% bounce rate. So, what can you do about this fake traffic which distorts your analytics data? Well the good news is you can block it. OK let’s take a step back… spam referral traffic? how do I find out if I have any? You… Read More »How to block spam referral traffic in Google Analytics