Switching off Google Ads automatic applied recommendations (AAR’s)
If you are new to Google Ads and set up a campaign Google will now automatically apply recommendations (AAR’s) unless you opt out.
Search marketing
advice on getting your small business onto search engines
Optimise your local small business for voice search
With so many people working from home in 2020 and 2021 the availability of voice activated devices such as Alexa devices and smart phones led to a rise in voice activated searches across search engines. With home working looking likely to continue into 2022 if you haven’t done so already now might be the time to think about ways to optimise your local small business for voice search.
How Google determines local rankings
As a small business marketing professional le me explain why local ranking is so important to your marketing strategy.
Do I need to add my address to Google My Business?
I am quite often asked by clients ‘Do I need to put my address on Google My Business?’ The simple answer would be no you do not have to, but I advise it. Let me explain why…
Guest Blog – What is this SEO, of which you speak?
If you have a website and hope to rank anywhere on page one of Google then SEO is something that really needs to be at the forefront of your mind.
But whereas many people have heard of SEO, not everyone really understands what it is other than having the ‘right keywords’ in any online content
Why a good ranking on Google Maps is so important to your small business.
With consumers rarely looking past the first few results, it is crucial to make sure your Google Maps listing is optimized to show up first for relevant searches
Small Business Marketing in Berkshire, a guide to improving your local SEO during lockdown
One of the things I get asked about most is Local SEO (Search Engine Optimization) i.e. getting your website found on search engines such as Google by local people searching for businesses like yours.
UTM Codes explained
Multi-channel marketing is great, you may be combining Social Marketing campaigns with paid Google advertising whilst also sending email campaigns and running print ads. The question is…
How do you know what is really working for you?
Google Ads or Facebook Ads?
The simple answer to the question of whether to spend on Google Ads or Facebook ads is simple. Spend on both, just make sure you spend it wisely.
How to block spam referral traffic in Google Analytics
I was looking at my Google Analytics the other day and I spotted referral traffic from yes-do-now.com and it goes without saying this had a 100% bounce rate. So, what can you do about this fake traffic which distorts your analytics data? Well the good news is you can block it. OK let’s take a step back… spam referral traffic? how do I find out if I have any? You… Read More »How to block spam referral traffic in Google Analytics
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