Facebook changes it’s guidelines on how you can run promotions such as competitions on Facebook periodically so if you are Reading this past Nov 2019 I would advise you double check their current policy before you run a promotion. Step 1 Communicating a Promotion If you use Facebook to communicate or administer a promotion (eg: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:… Read More »Facebook Competitions
Small business marketers who use content marketing can reduce the cost of leads, increase your brand awareness and position you as a leader in your business field.
The simple answer to the question of whether to spend on Google Ads or Facebook ads is simple. Spend on both, just make sure you spend it wisely.
This latest development in the ever changing platform which is Facebook is greatly received whilst to others it may not bring such joy. As a marketer who regularly posts into Facebook groups on behalf of my small business clients the new ability to join those groups as their business page rather than their personal profile means less account switching and a clearer division between work Facebook and personal Facebook. Whether… Read More »You can now join Facebook groups as your business (admins permitting)
Identical creatives, AB testing on Facebook adverts. Could it benefit your small business?
How to block spam referral traffic in Google Analytics I was looking at my Google Analytics the other day and I spotted referral traffic from yes-do-now.com and it goes without saying this had a 100% bounce rate. So, what can you do about this fake traffic which distorts your analytics data? Well the good news is you can block it. OK let’s take a step back… spam referral traffic? how… Read More »How to block spam referral traffic in Google Analytics