With so many people working from home in 2020 and 2021 the availability of voice activated devices such as Alexa devices and smart phones led to a rise in voice activated searches across search engines. With home working looking likely to continue into 2022 if you haven’t done so already now might be the time to think about ways to optimise your local small business for voice search.
As a small business marketing professional le me explain why local ranking is so important to your marketing strategy.
I am quite often asked by clients ‘Do I need to put my address on Google My Business?’ The simple answer would be no you do not have to, but I advise it. Let me explain why…
The dictionary definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising”. Well, that doesn’t tell you much does it so let’s expand on what marketing is, how I do it and why it is important for your small business.
I was unsure how the world of ‘influencers’ worked, so I asked some questions & did a bit of research, the funny thing was without even knowing it I have actually spent years being ‘influenced’ by various companies, small business and celebs!
I work with many trades throughout Berkshire and the South East. Marketing for trades is a fundamental part of generating new enquiries, but when you are up a ladder all day or under somebody’s kitchen sink it may be the last thing on your mind and the vary last thing you want to do when you get home. This is where Petite Digital can help with targeted Marketing for Trades.
So, what should a tradesman or tradeswoman be doing to promote their local small business? Here is a guide to Marketing for Trades.
If you have a website and hope to rank anywhere on page one of Google then SEO is something that really needs to be at the forefront of your mind.
But whereas many people have heard of SEO, not everyone really understands what it is other than having the ‘right keywords’ in any online content
Have you ever had a Facebook post which had way more engagement than you usually get? It is great when it happens but what can you do to make the most of this new attention?
With consumers rarely looking past the first few results, it is crucial to make sure your Google Maps listing is optimized to show up first for relevant searches
In the first in a series of guest blogs. Helen Saxton from Teams Unpuzzled a corporate event company based in Berkshire introduces things she has learned about her business in 2020 and how it could help other small business owners such as yourself…