Creating Goals in GA4 Analytics
If you don’t already have goals in your UA Analytics when you migrate to the new GA4 analytics you will need to set some up. Here is a step-by-step guide to creating Goals (now called events) in GA4 Google Analytics.
Marketing Blog
Setting up GA4 Google Analytics
If you are using Universal Analytics you will have received an email from Google informing them that they are ending UA Analytics on 1st July 2023 and telling you now is the time to set up GA4 Analytics. Confused about how to set up GA4 Analytics? read on…
What is a domain name?
A domain name is a unique word (or sequence of words) that identifies the online address of your website. A domain name is registered with a domain name provider (who you buy the domain from)
Switching off Google Ads automatic applied recommendations (AAR’s)
If you are new to Google Ads and set up a campaign Google will now automatically apply recommendations (AAR’s) unless you opt out.
3 Best Rated Marketing Agency in Reading
We are delighted to receive this accreditation for a third year running.
Optimise your local small business for voice search
With so many people working from home in 2020 and 2021 the availability of voice activated devices such as Alexa devices and smart phones led to a rise in voice activated searches across search engines. With home working looking likely to continue into 2022 if you haven’t done so already now might be the time to think about ways to optimise your local small business for voice search.
How Google determines local rankings
As a small business marketing professional le me explain why local ranking is so important to your marketing strategy.
Do I need to add my address to Google My Business?
I am quite often asked by clients ‘Do I need to put my address on Google My Business?’ The simple answer would be no you do not have to, but I advise it. Let me explain why…
What is Marketing?
The dictionary definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising”. Well, that doesn’t tell you much does it so let’s expand on what marketing is, how I do it and why it is important for your small business.
Guest Blog – My first steps into Influencer Marketing – Instagram
I was unsure how the world of ‘influencers’ worked, so I asked some questions & did a bit of research, the funny thing was without even knowing it I have actually spent years being ‘influenced’ by various companies, small business and celebs!