Google Ads or Facebook Ads?

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The simple answer to the question of whether to spend on Google Ads or Facebook ads is simple. Spend on both, just make sure you spend it wisely.

You can now join Facebook groups as your business (admins permitting)

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This latest development in the ever changing platform which is Facebook is greatly received whilst to others it may not bring such joy. As a marketer who regularly posts into Facebook groups on behalf of my small business clients the new ability to join those groups as their business page rather than their personal profile means less account switching and a clearer division between work Facebook and personal Facebook. Whether… Read More »You can now join Facebook groups as your business (admins permitting)

marketing for small business

How to block spam referral traffic in Google Analytics

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I was looking at my Google Analytics the other day and I spotted referral traffic from yes-do-now.com and it goes without saying this had a 100% bounce rate. So, what can you do about this fake traffic which distorts your analytics data? Well the good news is you can block it. OK let’s take a step back… spam referral traffic? how do I find out if I have any? You… Read More »How to block spam referral traffic in Google Analytics