Launching a new website is an exciting milestone for any entrepreneur. But in today’s digital-first world, simply going live isn’t enough. To stand out and attract your ideal customers, you need to focus on smart small business marketing strategies from day one. Here are the key actions to take when launching your small business website.
In today’s digital landscape, establishing a strong online presence is essential for small businesses aiming to connect with local customers. Platforms like Google Business Profile, Apple Business Connect, and Bing Places for Business offer FREE platforms to enhance visibility. Understanding the reach and features of each of these listings can help small business owners to understand where to focus their marketing efforts.
One of the simplest yet most effective ways to track and measure the success of online and offline marketing campaigns is through UTM codes. But what exactly are UTM codes, and how can small businesses in the UK use them to improve their marketing strategies?
Many people get confused about how to use the pages effectively and how to add people onto the page as an employee of the business.
Here’s how it works with People and Pages:
Transferring ownership of a Facebook Business Page is an essential process when changing roles within your organization, selling your business, or delegating responsibilities.
Should you submit a sitemap for your small business website? Here we explore the benefits of a sitemap for search engines.
Do I use AI? Yes sometimes….Recently I was asked by a client to improve their websites copy for SEO purposes. Being tasked with writing over 300 words on commercial carpet cleaning is a bit daunting, so it led me to turn to AI for inspiration and left me pondering its role in small business marketing. Content creation for Blogging AI can play a crucial role in enhancing various aspects of… Read More »The role of AI (artificial intelligence) in small business marketing
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO or other means. PPC is commonly associated with search engine advertising platforms, such as Google Ads and Bing Ads
You may go into your google analytics and notice the occasional spike in traffic, this isn’t always something to be celebrated as it could be bots creating unwanted referral traffic.
Local SEO (Search Engine Optimization) refers to the process of optimizing your online presence to attract more business from relevant local searches on search engines like Google. With 65% of searches having local intent this is an opportunity not to be missed. It’s particularly important for businesses with physical locations or those serving specific geographic areas.