Local SEO for your small business.

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Local SEO (Search Engine Optimization) refers to the process of optimizing your online presence to attract more business from relevant local searches on search engines like Google. With 65% of searches having local intent this is an opportunity not to be missed. It’s particularly important for businesses with physical locations or those serving specific geographic areas.

Here are some key aspects of local SEO for your small business:

Google My Business:

Claiming and optimizing your Google My Business (GMB) listing is crucial (I may have mentioned this once or twice before!!)  This includes providing accurate business information such as name, address, phone number, hours of operation, and categories.

Local Keywords:

Use keywords that are relevant to your local area in your website content, meta tags, and descriptions. This helps search engines understand where your business is located and what areas you serve.

Local Content:

Create content that is relevant to your local audience. This could include blog posts, articles, or videos about local events, news, or issues related to your industry.

Online Reviews:

Encourage satisfied customers to leave positive reviews on Google. Responding to reviews, both positive and negative, shows that you value customer feedback and can improve your local search ranking.

Consistency rules:

Ensure that your business name, address, and phone number are consistent across all online directories and listings. This includes directories like Yell alongside your social media pages.

Mobile Optimization:

With the increasing use of mobile devices for local searches, make sure your website is mobile-friendly and loads quickly on smartphones and tablets.

Local Link Building:

Acquire backlinks from local websites, village directories, and organizations to boost your local SEO efforts. This could include sponsoring local events or partnering with other businesses in your area.

By focusing on these aspects of local SEO, businesses can improve their visibility in local search results, attract more local customers, and ultimately grow their business.

If you are looking for Google Business Listing management for your small business you can check out my small business marketing packages here

If you would like to discuss any aspect of your small business marketing contact me today