Small business marketing advice
The dictionary definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising”. Well, that doesn’t tell you much does it so let’s expand on what marketing is, how I do it and why it is important for your small business.
I was unsure how the world of ‘influencers’ worked, so I asked some questions & did a bit of research, the funny thing was without even knowing it I have actually spent years being ‘influenced’ by various companies, small business and celebs!
I work with many trades throughout Berkshire and the South East. Marketing for trades is a fundamental part of generating new enquiries, but when you are up a ladder all day or under somebody’s kitchen sink it may be the last thing on your mind and the vary last thing you want to do when you get home. This is where Petite Digital can help with targeted Marketing for Trades.
So, what should a tradesman or tradeswoman be doing to promote their local small business? Here is a guide to Marketing for Trades.
If you have a website and hope to rank anywhere on page one of Google then SEO is something that really needs to be at the forefront of your mind.
But whereas many people have heard of SEO, not everyone really understands what it is other than having the ‘right keywords’ in any online content
With consumers rarely looking past the first few results, it is crucial to make sure your Google Maps listing is optimized to show up first for relevant searches
In the first in a series of guest blogs. Helen Saxton from Teams Unpuzzled a corporate event company based in Berkshire introduces things she has learned about her business in 2020 and how it could help other small business owners such as yourself…
If you have a physical small business such as a shop, there is nothing you want less than a customer arriving to find that your doors are closed. If you are a service business you may prefer not to be disturbed during the Christmas break. One of the simplest ways to let people know your business is closed for Christmas is to update your listings in Google My Business and Bing Places for Business.
If you are launching a new small business or looking to grown an existing one. Here are 10 small business marketing strategies to try today
One of the things I get asked about most is Local SEO (Search Engine Optimization) i.e. getting your website found on search engines such as Google by local people searching for businesses like yours.
Facebook Ads are the second largest paid advertising platform after Google. As a small business you need to make sure that your Facebook Ads are set up well and offer a good return on investment. Here are 7 simple tips to help you do just that