While marketing trends evolve rapidly, the way people search for services hasn’t changed nearly as much. When someone needs a service, they still turn to Google (other search engines are available) and type one simple phrase: “near me.”
This guide breaks down the 10 most common digital marketing mistakes small businesses make in the UK and how to fix them to improve visibility, generate leads, and grow consistently.
If you’ve ever promoted a post on Instagram, you’ve probably seen the “Boost post” button and wondered how different it really is from running a proper advert through Meta Ads Manager. lets take a look at boosted posts v targeted ads. They both cost money.They both show your content to more people.But they do very different jobs. In this article, we’ll break down the main differences between boosting an Instagram… Read More »Boosted Posts or Targeted Ad
If you run a small business in the UK, getting found online is essential. In this post, Petite Digital shares a few practical, up-to-date strategies to help you improve your small business SEO — without needing a big budget. Understand Your Audience with Keyword Research Before you write a single page, start with good keyword research. Rather than going for broad, highly competitive words, focus on long-tail and location-specific phrases… Read More »Small Business SEO Tips for 2026
Transferring Ownership of a Google Business Listing is quick and straightforward if you understand roles and follow the steps carefully. Proper management ensures your business stays visible and trustworthy online.
When using Facebook as part of a digital marketing strategy, it’s important to distinguish between personal profiles and business pages. These two account types are built for very different purposes and using the wrong one can limit your reach—or even violate Facebook’s terms of service.
When I first started this business back in 2015, in part by accident after my husband went self-employed, it was just me, a laptop, and a big dream. I wanted to help businesses harness the power of digital marketing, even when many people were still unsure what that really meant. I never imagined that one day I’d be looking back on a full decade of growth, creativity, and client success stories.
Launching a new website is an exciting milestone for any entrepreneur. But in today’s digital-first world, simply going live isn’t enough. To stand out and attract your ideal customers, you need to focus on smart small business marketing strategies from day one. Here are the key actions to take when launching your small business website.
In today’s digital landscape, establishing a strong online presence is essential for small businesses aiming to connect with local customers. Platforms like Google Business Profile, Apple Business Connect, and Bing Places for Business offer FREE platforms to enhance visibility. Understanding the reach and features of each of these listings can help small business owners to understand where to focus their marketing efforts.
One of the simplest yet most effective ways to track and measure the success of online and offline marketing campaigns is through UTM codes. But what exactly are UTM codes, and how can small businesses in the UK use them to improve their marketing strategies?