OK let’s get some important terminology sorted first Profile – This is a person on Facebook Page – This is a Business or Brand on Facebook. Interestingly you can not set up a Page without a Profile first but in relation to this question that is by the by. Ok you have 2 buttons when arriving at a Page like or follow. We all know like, that is where you… Read More »Should you like or follow a Facebook business page
Social Media Marketing tips
Social media marketing tips from Petite Digital
This latest development in the ever changing platform which is Facebook is greatly received whilst to others it may not bring such joy. As a marketer who regularly posts into Facebook groups on behalf of my small business clients the new ability to join those groups as their business page rather than their personal profile means less account switching and a clearer division between work Facebook and personal Facebook. Whether… Read More »You can now join Facebook groups as your business (admins permitting)
Identical creatives, AB testing on Facebook adverts. Could it benefit your small business? Ok, so your first question is going to be what is split testing? Split testing enables you to split your audience is divided into unique groups and run the same advert at those groups to establish which is more effective. Members of your audience are randomly divided into non-overlapping groups, and see ad sets with identical creative.… Read More »Identical creatives, AB testing on Facebook adverts. Could it benefit your small business?