Local SEO (Search Engine Optimization) refers to the process of optimizing your online presence to attract more business from relevant local searches on search engines like Google. With 65% of searches having local intent this is an opportunity not to be missed. It’s particularly important for businesses with physical locations or those serving specific geographic areas.
I have seen a huge rise in Facebook Page notification scams in the early part of 2024. Mostly in 2023 these took the form of spoof pages tagging or mentioning your small business page but more recently spam messages appearing in the pages inbox.
One of the things I get asked about is SEO (Search Engine Optimization). There are so many elements to SEO that for a small business owner it can be overwhelming.
Here’s a basic SEO (Search Engine Optimization) checklist to help you optimize your small business website for better search engine visibility:
Marketing is a crucial aspect of any small business’s success. It involves promoting your products or services to attract and retain customers. Here are some small business marketing basics to help you get started:
Are you the owner of a small business in the UK and need some help to effectively market it? Here are 5 strategies to help you increase your visibility, engage with your target audience, and create visually appealing content:
There are several effective marketing strategies that small local businesses can use to promote their products or services. Here are some ideas:
One of the questions I get asked a lot is should I advertise on social media or Google? In making this decision your really need to think about what kind of audience you have.
I work with many trades throughout Berkshire and the South East. Marketing for trades is a fundamental part of generating new enquiries, but when you are up a ladder all day or under somebody’s kitchen sink it may be the last thing on your mind and the vary last thing you want to do when you get home. This is where Petite Digital can help with targeted Marketing for Trades.
So, what should a tradesman or tradeswoman be doing to promote their local small business? Here is a guide to Marketing for Trades.
If you have a website and hope to rank anywhere on page one of Google then SEO is something that really needs to be at the forefront of your mind.
But whereas many people have heard of SEO, not everyone really understands what it is other than having the ‘right keywords’ in any online content