Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO or other means. PPC is commonly associated with search engine advertising platforms, such as Google Ads and Bing Ads
One of the questions I get asked a lot is should I advertise on social media or Google? In making this decision your really need to think about what kind of audience you have.
If you are running Google Ads, you will be focusing on those important conversions. Conversions are triggers on your website which represent a value to your business, this could be viewing your product gallery, navigating to your contact page, or submitting a lead for.
Whatever your goals are for your campaigns you will need to import your new GA4 analytics conversions into your Google Ads campaigns.
If you are new to Google Ads and set up a campaign Google will now automatically apply recommendations (AAR’s) unless you opt out.