Should I submit a sitemap?
Should you submit a sitemap for your small business website? Here we explore the benefits of a sitemap for search engines.
Marketing Blog
The role of AI (artificial intelligence) in small business marketing
Do I use AI? Yes sometimes….Recently I was asked by a client to improve their websites copy for SEO purposes. Being tasked with writing over 300 words on commercial carpet cleaning is a bit daunting, so it led me to turn to AI for inspiration and left me pondering its role in small business marketing. Content creation for Blogging AI can play a crucial role in enhancing various aspects of… Read More »The role of AI (artificial intelligence) in small business marketing
What is Pay per click?
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO or other means. PPC is commonly associated with search engine advertising platforms, such as Google Ads and Bing Ads
Are you receiving unwanted referral traffic?
You may go into your google analytics and notice the occasional spike in traffic, this isn’t always something to be celebrated as it could be bots creating unwanted referral traffic.
Local SEO for your small business.
Local SEO (Search Engine Optimization) refers to the process of optimizing your online presence to attract more business from relevant local searches on search engines like Google. With 65% of searches having local intent this is an opportunity not to be missed. It’s particularly important for businesses with physical locations or those serving specific geographic areas.
Facebook is down 05.03.2024 – Live updates are being made in the post.
Don’t panic, you haven’t been hacked. It is down for everybody! Facebook, Instagram & Messenger is down for all. Update 16:40pm Facebook is back. Update 16:45 Messenger is working again Update 16:56 Instagram is still affected for some (myself included) Update 17:01 If you are runnig Meta Ads these are running (albeit on Facebook and Messenger only for now) Update 17:11 Instagram is back up. Update 17:12… Well that was… Read More »Facebook is down 05.03.2024 – Live updates are being made in the post.
Facebook Page Notification Scams
I have seen a huge rise in Facebook Page notification scams in the early part of 2024. Mostly in 2023 these took the form of spoof pages tagging or mentioning your small business page but more recently spam messages appearing in the pages inbox.
SEO basics for your small business website
One of the things I get asked about is SEO (Search Engine Optimization). There are so many elements to SEO that for a small business owner it can be overwhelming.
Here’s a basic SEO (Search Engine Optimization) checklist to help you optimize your small business website for better search engine visibility:
Marketing UK what you need to know
Marketing is a crucial aspect of any small business’s success. It involves promoting your products or services to attract and retain customers. Here are some small business marketing basics to help you get started:
5 Quick tips for Marketing your Small Business in the U.K
Are you the owner of a small business in the UK and need some help to effectively market it? Here are 5 strategies to help you increase your visibility, engage with your target audience, and create visually appealing content: