In today’s digital landscape, establishing a strong online presence is essential for small businesses aiming to connect with local customers. Platforms like Google Business Profile, Apple Business Connect, and Bing Places for Business offer FREE platforms to enhance visibility. Understanding the reach and features of each of these listings can help small business owners to understand where to focus their marketing efforts.
One of the simplest yet most effective ways to track and measure the success of online and offline marketing campaigns is through UTM codes. But what exactly are UTM codes, and how can small businesses in the UK use them to improve their marketing strategies?
Many people get confused about how to use the pages effectively and how to add people onto the page as an employee of the business.
Here’s how it works with People and Pages:
Local SEO (Search Engine Optimization) refers to the process of optimizing your online presence to attract more business from relevant local searches on search engines like Google. With 65% of searches having local intent this is an opportunity not to be missed. It’s particularly important for businesses with physical locations or those serving specific geographic areas.
I have seen a huge rise in Facebook Page notification scams in the early part of 2024. Mostly in 2023 these took the form of spoof pages tagging or mentioning your small business page but more recently spam messages appearing in the pages inbox.
One of the things I get asked about is SEO (Search Engine Optimization). There are so many elements to SEO that for a small business owner it can be overwhelming.
Here’s a basic SEO (Search Engine Optimization) checklist to help you optimize your small business website for better search engine visibility:
Marketing is a crucial aspect of any small business’s success. It involves promoting your products or services to attract and retain customers. Here are some small business marketing basics to help you get started:
Are you the owner of a small business in the UK and need some help to effectively market it? Here are 5 strategies to help you increase your visibility, engage with your target audience, and create visually appealing content:
There are several effective marketing strategies that small local businesses can use to promote their products or services. Here are some ideas:
One of the questions I get asked a lot is should I advertise on social media or Google? In making this decision your really need to think about what kind of audience you have.