Adding Your GA4 Analytics Tracking To Your Website

We have gone through the steps of migrating to GA4 Analytics now it is time to add GA4 analytics tracking to your website.

WordPress

To add the Google Analytics 4 tracking code, you can either –

Modify the theme file to insert the tracking code or
Use a plugin to insert the tracking code

Plug in option- The simplest and less likely to cause an error!

The handy plug in Monster Insights allows you to set up dual tracking of both your UA analytics and your GA4 analytics. In the first Blog Setting up GA4 analytics we noted down our GA4 ID and our API Secret.

Here is the monster insights step by step guide to adding dual tracking https://www.monsterinsights.com/how-to-add-google-analytics-4-to-wordpress-best-way

Please Note: When using Monster Insights Plug In to add GA4 Analytics tracking to your website this will create a new data stream in your Google Analytics. You will therefore need to create events which you can mark as conversions for importing into your Google Ads campaigns. For more on Creating Goals in GA4 Analytics see the blog

Other great plug ins include Insert Headers and Footers by WPBeginner, Insert Headers and Footers is a simple plugin that lets you insert code like Google Analytics, custom CSS, Facebook Pixel, and more to your WordPress site header and footer. This is where you will need that tracking code you noted down in the first blog.

Find out more here https://en-gb.wordpress.org/plugins/insert-headers-and-footers/