It is fair to say that lock down has affected businesses very differently. From those with physical shops or cafés to those offering online products lock down has affected every small business in some way or another. Aside from plastic screen manufacturers and those making masks or hand gel most businesses have taken a hit in some way or another.
Many small businesses found new ways of working such as offering consultations or classes online, whilst others were forced to close for the duration, sadly some remain closed. However, your business coped during lock down now is the time to focus on rebuilding your brand.
So, how can you give your business a post lock down reboot?
Tell them that you are open
This might sound obvious but there is a misconception that if you simply put out a post on social media your followers will see it. Wrong! Your most simple and effective way of telling your existing followers that you are back open for business is to put out that post and then add a small budget to it (boosting that post) whilst selecting ‘people who like your page’ as your target audience. If you are a local small business such as a pub or shop you may also want to include their friends into your audience.
Local Facebook groups are also another quick and inexpensive way of informing your local audience that you are open and trading safely.
Also make sure that you update your status to ‘open’ on Google Business and post your Covid-19 update. Find out more on boosting posts here
Find new customers
Advertise, whether it is on social media advertising campaigns, Google Ads or both, now is the time to use that Marketing budget to full effect.
Warm back up past customer / reward their loyalty
If you have a database of contacts who have given their consent for marketing, email marketing will deliver the message that you are back in business and raring to go. Make it clear that their loyalty after lockdown is appreciated with a special offer or discount to attract them back
However you build your small business back up again congratulate yourself that you survived.