Launching a new website is an exciting milestone for any entrepreneur. But in today’s digital-first world, simply going live isn’t enough. To stand out and attract your ideal customers, you need to focus on smart small business marketing strategies from day one. Here are the key actions to take when launching your small business website.
Optimise Your Website for Search Engines (SEO)
Search engine optimisation should be at the heart of your website launch. Begin with keyword research (try Google Keyword Planner – Found inside Google Ads. Even if you’re not running ads, you can use it to see search volumes, competition, and keyword ideas) to discover the terms your potential customers are searching for. If you don’t want to set up an account try Ubersuggest Simple interface, gives keyword ideas, SEO difficulty, and content suggestions.
Incorporate these naturally into your page titles, meta descriptions, headers, and content. A clear site structure, mobile-friendly design, and fast loading speed are also essential for ranking well on Google.
Think of SEO as laying the foundations of your online presence – it makes your business more visible and easier to find.
Create Engaging and Helpful Content
Content is one of the most powerful tools in small business marketing. Blog posts (look what I did here!!), service pages, and guides help you connect with your audience while showcasing your expertise. Regularly publishing high-quality content also boosts your chances of being discovered in search results.
Aim to answer common customer questions and provide practical insights that make your business the go-to choice in your industry, crucial in todays AI developing world.
Claim and Optimise Your Google Business Profile
Your Google Business Profile is crucial for local visibility. (Yes, I know I bang on about this al lot!) see the bottom of this blog for links to my other blogs about this.
Ensure your details (business name, address, phone number, and opening hours) are accurate and consistent. Add photos, respond to reviews, and post updates to build trust with your audience. This step is particularly important for service-based businesses looking to attract local customers.
Build a Social Media Presence
Social media platforms are a cost-effective way to promote your new website and connect with your target market. Focus on the channels where your audience spends the most time. Share updates, behind-the-scenes content, and links back to your site to increase traffic and engagement – guess where this blog is going when I publish it!
Track Your Performance with Analytics
Finally, set up tools like Google Analytics and Google Search Console to monitor your website’s performance. Tracking visitor behaviour, traffic sources, and keyword rankings helps you understand what’s working and where to improve.
Launching a New Website is Just The Beginning
Launching a website is only the beginning. By focusing on these key steps in small business marketing, you’ll set a strong foundation for growth and give your new venture the best chance of success.
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Those Google Business Listing blogs I mentioned above